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Color is the first thing other people notice about us, and its impact is immediate and long-lasting. The choice of our fashion colors says a lot about the image we are trying to portray and how we feel about ourselves. So what does color tell people?
Within seconds of meeting you, others are reacting to the “color messages” flashing from your clothing. It is a fact that different colors can give people a certain feeling. It has even been established by medicine that color can affect the viewer’s hormones, blood pressure and body temperature. Color also affects:
- their apparent form;
- your apparent weight;
- your apparent personality;
- your emotions;
- other emotions.
Other important considerations are the suitability of the color for the place, the occasion, the time of year, your age and of course your natural skin tone.
We are all influenced by color every day, whether we are aware of it or not. When we’re having a bad day and we’re not feeling well, we tend to automatically choose clothes in boring neutral colors like black, gray, or brown because they match how we’re feeling. Just like when we’re happy and feeling great, we choose something a little bit brighter.
Take a look in your closet and see how many different colors you own. Do you have a true rainbow of outfits? Or is there just 1 or 2 colors that you wear a variation of all the time? You may find yourself stuck in a color rut. Knowing this, why not experiment with the colors you wear and the colors you surround yourself with.
The first rule is: always go with what suits your natural skin color – i.e. your skin, eye and hair color. Once you know your best color palette, you can choose different colors for different occasions.
Sometimes a specific combination of colors creates the effect, rather than each color individually. Colors create different reactions when combined in different color combinations and used in different fabrics. For example, a red jacket worn with a white shirt to a business meeting shows confidence and power, but a red jacket worn with a red lace top can be interpreted as meaning you have other things on your mind besides that business meeting .
So which colors are suitable for which situations? What colors can help you represent a particular image?
Here is a list of women’s colors suitable for a variety of occasions:
- Red on blue bases: Suggests intelligence and femininity.
- Yellow based red: Energizing color that keeps conversations going (men are naturally attracted to yellow-based reds – a great color for a first date)
- violet: Stimulates the senses and creates passion – ideal for creative endeavors
- Turquoise: reassures other women, encourages them to open up
- lipstick red: implies strength and authority
- medium blue: a soothing color that allows for smooth interactions
- Brown: non-threatening, stable, supportive and reliable (ideal for meetings with colleagues or clients)
Remember, the most important thing is to choose colors that go well with your natural coloring. There’s no point in choosing a color that suggests creativity and confidence if it also makes you look washed out or sick.
Wearing your best color palette can have a huge impact on your wardrobe and your confidence. The right colors can even out your skin tone, reduce the appearance of wrinkles and dark circles, and make you look brighter and healthier. On the other hand, wearing a color that doesn’t look good on you can make you look tired, dull, and even sick. A color analysis with a professional image consultant will show you exactly which color palette is most suitable for your clothes, make-up and accessories.
Once you know your best color palette, you can experiment with colors and choose different colors to represent a different image or have a specific impact on others.
Our choice of fashion colors tells the world a lot about us. Knowing how to use color to your advantage can transform the way you dress and boost your confidence.
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