Amazon has 1.5 million employees worldwide.
In 2021, the e-commerce company posted $400 billion.
In 2022, its brand value reached a record $705.65 billion.
Social networks have become the best communication tool in the world. Given this, a report made in Germany by Remazing and Appinio, He explained that online shoppers prefer to use Amazon than Google to start the search for a product.
The world of the internet is very wide, where search engines are those computer systems that users use when they browse the web to search for pages that can provide them with the desired information.
Currently, there are various types of search engines such as Google, Bing, Yahoo, Baidu and DuckduckGo. According to data from StatCounter, the Google browser was placed in the first place of the ranking of the search engines with the highest number of users in both 2021 and 2022, with a global market share of more than 92 percent, followed by Bing, with a percentage close to three percent.
Is Amazon the new search engine?
According to data from a report carried out in Germany by Remazing and Appinio, the buyers on-line they prefer to use Amazon than Google to start the search for a product.
The report mentioned that, ahead of all search engines, Amazon has become the most powerful in this area for buyers. on-line.
It is no secret to anyone that e-commerce is led by brands like Amazon, who have taken the throne of electronic shopping, so the North American multinational managed to accelerate its turnover in the second quarter of 2022.
It was learned that it reached 121 million dollars; however, they not only dominate e-commerce, as they are also preferred in online searches, even above Google.
Also, the study indicates that 65 percent of shoppers start their product search on Amazon. While 76 percent of those who have already bought on the e-commerce giant’s platform are more likely to start the search there, rather than on Google and other engines.
By contrast, only 35 percent of online shoppers start their action on Google. “That means that almost twice as many users prefer Amazon. An important fact is that people who buy online on a regular basis is what supports the company”, explains the report.
Other information from the report 87 percent of consumers who shop at least once a week online go directly to Amazon for their product search.
90 percent of Amazon consumers have a positive image of the company. While only the remaining ten percent perceive them differently.
“What is certain is that advertising on the website of the e-commerce it is far from bothering the user. In fact, a large percentage consider advertising to be useful for their purchase decisions,” he said.
This case of Amazon is not the only one, as a study revealed that TikTok has also surpassed Google, as a search engine for the new generations.
In that sense, this type of trend has gained ground in recent years, since the new generations prefer these social networks to carry out their lives.
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