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In China, an event by Genshin Impact and Pizza Hut escalated somewhat, so that the police ultimately had to end the event.
The event proved particularly popular and so many fans showed up that action had to be taken to ensure everyone’s safety.
Too much crowd
A photo by Reddit user Fabuloso81 shows the rush in front of said Pizza Hut branch, which is apparently in a shopping center.
The second photo again shows a message on the door and a policeman next to it. And that’s just one branch. Previous Genshin Impact events of this type had proven to be extremely popular.
More Genshin Impact news:
A collaboration with KFC in China last year yielded roughly the same results. Ultimately, the rewards of this collaboration were offered as digital-only downloads. It can be assumed that the same will happen at the Pizza Hut event.
The rewards at the Pizza Hut event include digital items for the game, but also physical mugs and limited-edition mouse pads designed to lure fans into the stores.
Last week the big new update 3.0 for Genshin Impact was released with lots of new content.
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