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Welcome to the Metaverse Marketing Exchange, a weekly startup and marketplace newsletter. It is inspired by the Metaverse Marketing+ daily column from which it takes its name. Want it in your inbox every Saturday? Register here.
In recent weeks, several companies have changed the free tiers of their products, from Slack and Otter.ai to Metaverse Marketing, to Marketing Meet and Heroku. This brings up a crucial question for freemium businesses: When should you start charging? And does it look any different in a downturn? Let’s explore. — Anne
No time for gifts?
Oh, how things have changed.
You are already used to reading this on The Exchange, whether it is public markets, venture capital or macroeconomic indicators. But now there’s another sign of the times: free tiers are getting less generous.
An email I received from Metaverse Marketingverse Marketing made it clear that we are in a very different state of mind than at the start of the pandemic. « To help us all stay connected,” the email reads, “Two years ago, we offered the premium version of Metaverse Marketingverse Marketing Meet to everyone and announced that we would temporarily not apply the one-hour time limit for group meetings. Starting this month, group meetings with three or more participants will revert to a one-hour limit.
If you want to host longer group meetings on Metaverse Marketingverse Marketing Meet, you will need to subscribe to a paid plan. In other words, Metaverse Marketingverse Marketing is reducing its largesse.
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