You know the famous saying about the tail that wags the dog? When it comes to long-tail keywords, wagging the dog can often be a good thing for the “long-tailer”. Long-tail keywords are often a three to five (or more) word set of keywords, many of which are only searched five or ten times a month. These phrases are often very specific, but when a user enters the phrase, they can be your ideal insurance agency prospect. That’s why it’s important for the search engine results page (SERP) to list your agency at the top. Let’s take a look at some example long-tail keyword phrases for insurance:
· Garage Master Insurance in Arizona
· Insurance for owners and operators in New York
· California Professional Liability Insurance
· Best business insurance rates in Florida
Florida Coastal Condominium Insurance
The more keywords in a sentence and the more specific the term, the narrower the results and the less likely that term will be searched for. And the shorter the phrase, the broader the results and the greater the competition for the phrase. An example of a broad term might be “truck insurance” or “car insurance”. When targeting long-tail keywords, quantity matters. Your agency should target 100 or more long tails along with more competitive phrases for a comprehensive approach to your insurance agency search engine optimization.
On-page search engine optimization for insurance (insurance SEO) includes both content and metadata. This means that the search bots from Google or Bing search the text, images, blog posts, and videos that appear on your page, as well as the meta like page description, alt tags, and header tags that are there, but are not visible on the page. Effective search engine optimization for insurance also includes off-page optimization such as press releases, social media posts, bookmarks, and videos to name a few. Effective long-tail optimization will result in improved insurance website traffic and more leads for insurance agencies.
With mobile searches on the rise, your agency should add questions to your long-tail efforts. Some examples are:
· Where can I get Arizona Garage Keeper Insurance?
· What are the best insurance agencies for owners and operators in New York?
· What are the lowest rates for California professional liability insurance?
· Where can I find the best rates for business insurance in Florida?
· Who offers the lowest Florida Coastal Condominium Insurance rates?
Although search engine optimization for organic insurance and social media marketing are an important aspect of insurance agency marketing, agencies looking to quickly build their pipeline often find that insurance agency email marketing and targeted appointment-making calls are a faster route to Can represent lead generation.
Insurance agencies and brokers that lack the time, tools, or skills to manage this type of initiative may consider outsourcing it to a competent insurance marketing firm.
