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Every year, many business leaders give gifts to their customers as a “thank you for your business” or to their employees as a “thank you for your hard work”. Sellers often give gifts during the sales cycle or even during the holiday season. These are intended as a thank you to customers with a subtle note: “Remember me next time you decide to place an order.” Some of these gifts are appreciated, but many are often gone in a few days. Items like candy, cookies, and other grocery baskets are quickly gone. If the purpose of the gift is a quick “thank you,” then this will suffice.
What if the gift is meant to say more than just thank you? You might want the gift to say remember us when using this. Then practical gifts should be chosen that will last for months. Such gifts are often mugs, calendars or notebooks on which the company name of the recipient is printed. These are nice to have and have a “remember us” aspect, but do they say to the recipient “I want to help you in the future”?
Both customers and employees can appreciate a practical and helpful gift. The best helpful gifts make an individual’s job easier or improve their way of working. Instead of giving the food or company item, consider giving a book to help them improve their work. These can be books that help them with personal time management, team building, managing meetings or giving presentations. Consider a new book like RA!RA! A Meeting Wizard’s Approach (ISBN 1-4196-5367-9) available at http://www.Amazon.com, or consider a classic like The Time Trap” (ISBN 0-8144-7926-X) by Alec MacKenzie. Then write a personal note on the cover of the book along with your name and phone number. If the book is a sale-related gift, be sure to include a business card that the recipient can use as a bookmark while reading the book, and then save it for future contact information .
Whether it’s a CEO or salesperson making a thank you note for the holiday season, everyone will appreciate a book that will help them improve. So when saying thank you with an improvement book, the message “I want to help” is also received with gratitude.
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