Every marathon starts with a step. A cheesy cliché? Probably. But there is a grain of truth in every cliché. And before you become a nationally known recording artist, you need to lay the right career foundation.
The first step is to build your local following. So perform wherever and whenever you can. Playing showcases in music clubs. Look for open mike nights. Plan your own showcase. Offer to play a free gig and local club, and send out invites to all your friends. Wherever you perform, get as many people as possible to attend. So post the event on Facebook. Send a tweet.
Look for jobs that will promote your music and connect you with music industry professionals, such as: B. a studio backup singer. Get an agent and audition to become a commercial jingle singer. Not only are these jobs a great way to mingle, they also pay well.
Improve your songwriting skills. While talented singers and musicians are always a coveted commodity, those who write their own material are particularly valued. As a singer-songwriter, you double your chances of being signed to a label. Many successful recording artists began writing songs for other well-known singers.
Promote yourself virally. Create a fun, easy-to-use website, then hire a professional digital recorder and create a high-quality video to upload to your website. Again, use Facebook, Twitter and other social networks to promote your video.
Once you’ve built a following both locally and online, it’s time to land a record deal. Start by preparing an advertising package. Have a professional portrait photograph taken, copy any reviews you may have, and write a short but engaging cover letter introducing yourself.
The most important part of your package is a demo. If you write your own songs, record them. When you cover songs, choose songs that best showcase your voice, rather than picking a song because it’s popular. And never try to sound like anyone else; Trust your own style.
When meeting a label, be mindful of your appearance. The first impression is important. And most importantly, be positive and professional. Show ’em you’re artistically and personally ready to become a national recording star!
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