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With over 50% of website visitors and email recipients viewing information on their mobile devices, and many do so through their social media platforms, it’s always a good idea to check your insurance agency’s website to make sure Your customers and prospects will have a positive website user experience. Here are some key areas to focus on when reviewing your insurance agency’s website:
Don’t create a separate mobile version of your website
A few years ago your company might have had two websites, one for desktop users and one for mobile devices. This is a really bad idea these days as it doubles your efforts and can annoy customers, prospects and search engines.
Use responsive design principles
Responsive design uses coding to adapt a website based on the size of the viewport. Methods have evolved rapidly and you no longer need to hide content from mobile users. You can present your content to both desktop and mobile users.
Always use high-resolution images
For mobile devices with high-resolution Retina displays, it’s important that your website uses the highest resolution images available. It is recommended that mobile images be twice the resolution of desktop images to be suitable for retina displays.
Use larger font sizes
Font size is important when it comes to mobile design. Fonts must be large enough to read without further zooming. As a general rule of thumb, you should keep your main font size around 14px.
The button size should also be large
Buttons should also be large on mobile devices. You don’t want to frustrate a prospect because they tried to click the contact button but accidentally stumbled upon your privacy policy. In general, 44×44 pixels is a good rule of thumb.
keep it simple
A simpler layout helps reduce the chance of going wrong when resizing for a mobile device. It also makes it easier for your prospects and customers to find relevant information. Be sure to review each key element on your insurance agency’s website and assess its value. Is each element placed where it is most visible to visitors?
Use the Google Mobile Friendly Test
Use Google’s mobile friend test to ensure your site is mobile-compatible and doesn’t have any issues that prevent the site from displaying correctly on mobile devices. Google considers a website mobile-friendly when its Googlebot recognizes the following key attributes:
· Links and buttons are easy to use on a mobile device
· The text font is readable without zooming
· Site avoids unusual mobile software such as Flash
· The content and images are automatically scaled without scrolling
If your agency website needs an update and you lack the internal resources to do it, or your agency is trying to increase inbound traffic and insurance leads, you can outsource your website initiative to a competent insurance agency marketing firm.
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