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There are as many opinions on whether social media marketing is effective for an author to sell books as there are authors. Many will say, “Absolutely not!” While others will say, “I wouldn’t market a book without it.”
I’m in the camp that wouldn’t market a book without incorporating a very proactive social media marketing aspect.
I dare say that those who have not had very good results with SMM have approached the process somewhat haphazardly. Those who swear by SMM are likely to have an extremely systematized approach.
The key to SMM is no different than any marketing you do. There are a few important things you need to establish before you begin. They need to know who they are and where they are. Answer these questions about your market.
- who is your reader
- Which networks do they belong to and actively participate in?
- What forums do you participate in?
- What blogs do they read?
In fact, the more you can determine exactly who and where your readers are, the more likely you are to sell books successfully. Simply that way.
In traditional marketing, book signings were common. Not necessarily successful, but a “must” for some authors.
One of the reasons traditional book signings have often not been successful has to do with not being held in a highly targeted location.
Imagine.
You wrote a book about it Find the best fishing spots in the United States.
Wouldn’t it make sense to do a book signing in a sports shop instead of in a classic bookstore? Actually, yes, but many authors have never made the connection.
Back to social media marketing. For this type of marketing to work, you need to go where the reader is. For example, if you have written a book about photography, it is best to find forums, blogs and social networks where photography fans meet.
The more focused you are, the more likely you are to have a lot of success with social media marketing.
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